What general measures (publicity, fairs, web activity, leaflets, brochures, campaign manifestos) can we undertake to promote cycling in Cambridge in the most general sense?

This issue is a discussion area for proposals and discussion on creating general-purpose material and the approach that can be taken to promote cycling, and the difficult question of how this is balanced against difficulties that cyclists face in practice.

This issue is not for discussion of specific problematic infrastructure or helmet issues, or anything like that.